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Second, the forecasts are lovely. The Kelsey Group, a respected research firm on the directories and local ad market, predicts global revenue for local search and online directories will grow to $15 billion U.S. by 2012 from $6 billion U.S. today.
The audience numbers seem to justify it. Canpages.ca, for example, has seen its traffic grow to 3 million viewers from 30,000 in one year.
Online search tools gaining ground on phone directories