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by MadMedia

Convergence has been a long-cherished dream in the media business.

It’s about bringing together different technologies - print, broadcasting, the Internet and wireless - to deliver content and advertising to audiences.

Convergence was the inspiration for Montreal-based BCE Inc.’s acquisition of such media properties as the Globe and Mail and CTV.

It was also behind AOL’s blockbuster takeover of Time Warner in the U.S.

But making the dream a reality has been tough and many convergence-inspired deals have failed to pay off in profits.

Making media convergence dream a reality has been tough